Make
Visual platform to design, build, and automate anything with 1,500+ integrations.
Last reviewed on January 3, 2026
Why This Tool?
Make gives you Zapier-level automation at a fraction of the cost. The free tier actually lets you build real automations, and paid plans are 3-5x cheaper.
Make (formerly Integromat) is a visual automation platform that helps you connect apps and automate workflows without code. With 1,500+ integrations and powerful data transformation tools, Make lets you build complex automations with an intuitive drag-and-drop interface.
["1,500+ app integrations","Visual scenario builder","Advanced data processing","Error handling and debugging tools","Scheduling and webhooks","Team collaboration features","API and webhook support","Priority execution Pro+","Custom variables and templates"]
Marketing teams, e-commerce businesses, teams needing visual workflow builder, budget-conscious users who need more power than Zapier free tier
Users who require absolute simplicity and zero configuration (use Zapier's simple triggers instead), organizations needing immediate support for niche, newly released SaaS applications (Zapier often adds these first), or individuals who only need simple, linear A-to-B connections (a simple webhook or IFTTT might suffice).
Building complex, multi-step workflows that require branching logic (routers), detailed error handling, or sophisticated data transformation (e.g., parsing JSON, aggregating data, or looping through arrays). It excels in ETL/ELT scenarios involving multiple systems, such as synchronizing CRM data with a data warehouse or automating complex financial reconciliation processes.
The initial learning curve is steeper than competitors; while the visual interface is powerful, understanding modules, operations, and data structures requires focused effort. It can also fall short in pure integration breadth compared to Zapier, especially concerning very new or highly specialized SaaS tools. Performance can sometimes be limited by the 'operation' count, requiring careful optimization of scenario design to stay within budget.
- Visual and intuitive interface
- Powerful data transformation capabilities
- Affordable pricing tiers
- Great for complex workflows
- Strong error handling and debugging
- Free plan with 1,000 operations
- Learning curve for beginners
- Operation limits can be restrictive
- Fewer integrations than Zapier
- Support can be slow on lower tiers
Free (1,000 operations/month), Core $9/mo (10K operations), Pro $16/mo, Teams $29/mo, Enterprise (custom)
Make gives you Zapier-level automation at a fraction of the cost. The free tier actually lets you build real automations, and paid plans are 3-5x cheaper.
An e-commerce store uses Make to automatically process orders, update inventory across multiple platforms, send customer notifications, generate invoices, and sync data to accounting software—all for $9/month.
Beginners typically use Make to connect two simple apps (e.g., 'New form submission to Slack message') using basic linear scenarios. Advanced users leverage complex features like the Data Store, advanced error handlers, custom webhooks for instant triggers, complex array manipulation functions, and intricate routing logic to create robust, self-healing, and highly optimized business process automation engines.
Make primarily replaces custom scripts written in Python or JavaScript for data movement, and eliminates the need for middleware or dedicated ETL tools for non-enterprise use cases. It complements specialized SaaS tools (like CRMs, ERPs, or marketing platforms) by acting as the glue between them. It connects to virtually any modern API via its HTTP/SOAP modules, and integrates deeply with cloud services like AWS, Google Cloud, and databases (MySQL, PostgreSQL) for true system orchestration.
Zapier is the primary alternative; the tradeoff is simplicity and breadth (Zapier) versus power and visual complexity (Make). Zapier is easier to start with but struggles with complex data manipulation and branching logic, while Make offers superior control but requires more setup time. Tray.io is another alternative, offering enterprise-grade features and scalability; the tradeoff here is cost and complexity, as Tray.io is generally much more expensive and geared toward large-scale internal IT automation projects, whereas Make remains accessible and powerful for SMBs and individual power users.
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