Content Marketing Certification Course: Grow Better with Content
This free certification course from HubSpot Academy teaches you how to craft appealing, share-worthy content that captivates your audience and drives conversions. It provides a comprehensive framework for content creation, from ideation and strategy to promotion and measurement. The course is designed to help small business owners, content marketers, and individuals interested in certification to upscale their skills in SEO, content strategy, and quality content creation.
Free
Updated on March 9, 2026
Why This Course?
Content Marketer, SEO Specialist, Social Media Manager, Digital Marketing Specialist, Inbound Marketing Specialist, Copywriter, Small Business Owner
Content Strategy Search Engine Optimization (SEO) Content Creation Blogging Video Marketing Content Promotion Content Measurement and Analytics
None (The course is designed for beginners and those looking to formalize their knowledge.)
Content Marketer, SEO Specialist, Social Media Manager, Digital Marketing Specialist, Inbound Marketing Specialist, Copywriter, Small Business Owner
Video
Welcome to the Content Marketing Certification Course The Power of Storytelling Building a Content Creation Framework Planning a Long-Term Content Strategy Generating Content Ideas Creating Quality Blog Content Your Audience Loves to Read and Share How HubSpot Uses Blogging to Rank #1 on Google Extending the Value of Your Content Through Repurposing Creating Topic Clusters and Pillar Pages How to Create a Successful Video Marketing Strategy Building a Guest Blogging Strategy Powered by SEO How to Effectively Promote Content Measuring and Analyzing Your Content Content Marketing Certification Course Next Steps
HubSpot Academy Instructors (e.g., Justin Champion, Lindsay Thibeault, Abigael Donahue, AJ Beltis, etc.)
Loading reviews...