Google Analytics Certification (GA4)
The Google Analytics Certification is a comprehensive, free course designed to validate your proficiency in using Google Analytics 4 (GA4) to derive valuable business insights and inform marketing decisions. This certification demonstrates a deep understanding of the GA4 platform, from initial property setup and data collection to advanced reporting and integration with other Google products. The curriculum is structured to provide a practical, hands-on learning experience, ensuring certified users can effectively manage and analyze web and app data in the modern, event-based analytics environment.
Free
Updated on March 9, 2026
Why This Course?
Digital Marketing Specialist, Web Analyst, SEO Specialist, PPC Manager, Data Analyst, Marketing Manager, E-commerce Specialist
Google Analytics 4 (GA4) Implementation Event and Conversion Tracking Data Analysis and Reporting Audience Segmentation Exploration Reports Digital Marketing Measurement Cross-Platform Data Collection
No formal prerequisites. Basic understanding of digital marketing concepts and familiarity with web or app environments is recommended.
Digital Marketing Specialist, Web Analyst, SEO Specialist, PPC Manager, Data Analyst, Marketing Manager, E-commerce Specialist
Video
GA4 Fundamentals and Account Setup Data Collection and Property Configuration Event and Conversion Management Standard Reporting and Traffic Analysis Advanced Analysis with Exploration Reports Customization and Audience Segmentation Integration with Google Ads and Marketing Data Advanced Data Management (BigQuery, APIs, Analytics 360)
Google Analytics Academy
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