Facebook Social Media Marketing: Social Media Strategy & Planning
Master the art of social media strategy with a focus on Facebook and Instagram. This comprehensive course is designed to equip you with the knowledge and practical skills to move beyond simple posting and develop a robust, data-driven social media plan that aligns with your business objectives. You will learn how to define your target audience, set measurable goals, and choose the right content formats to maximize engagement and reach.
$9.99-$22.99 (regularly $199.99) - one-time, lifetime access
Updated on March 9, 2026
Why This Course?
Social Media Manager, Digital Marketing Specialist, Content Strategist, Marketing Coordinator, Small Business Owner.
Social Media Strategy Development Target Audience Segmentation Content Calendar Management Facebook Ads Campaign Structuring Competitive Social Media Analysis Performance Metrics & Reporting Platform-Specific Content Optimization
Basic understanding of social media platforms (Facebook, Instagram) and fundamental marketing concepts.
Social Media Manager, Digital Marketing Specialist, Content Strategist, Marketing Coordinator, Small Business Owner.
Video
Introduction to Social Media Strategy & the Facebook Ecosystem Defining Your Audience and Setting SMART Goals Competitive Analysis and Benchmarking Developing a Core Content Strategy (Pillars, Formats, Tone) Platform-Specific Best Practices (Facebook & Instagram) Content Calendar Creation and Workflow Management Budgeting, Resource Allocation, and Team Structure Introduction to Facebook Ads Strategy and Campaign Structure Measuring Success: Analytics, Reporting, and Optimization Final Project: Creating a Complete Social Media Strategy Document
The Digital Marketing Academy
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