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Marketing

Digital Marketing Mastery 2025

Master digital marketing strategies including SEO, social media marketing, email marketing, content marketing, and paid advertising campaigns.

$32/month for Skillshare membership

Updated on March 20, 2026

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Why This Course?

Run successful digital marketing campaigns. Drive traffic and generate leads. Master SEO and content marketing. Create effective social media strategies. Measure and optimize campaign performance.

What You'll Learn

SEO and content marketing strategies, social media advertising on Facebook and Instagram, email marketing campaigns and automation, Google Ads and Facebook Ads management, analytics and conversion optimization, and real marketing campaign execution.

Ideal Student

Business owners wanting to market their products, marketing professionals expanding their skills, freelancers offering marketing services, or anyone starting a marketing career.

Expected Outcome

Run successful digital marketing campaigns. Drive traffic and generate leads. Master SEO and content marketing. Create effective social media strategies. Measure and optimize campaign performance.

Course Format

Video lessons with practical marketing projects

Course Curriculum

Module 1: Marketing Strategy (5 hours)

  • Digital marketing landscape 2025
  • Customer journey mapping
  • Marketing funnels and conversion optimization
  • Setting KPIs and measuring ROI

Module 2: SEO Mastery (10 hours)

  • Keyword research with AI tools
  • On-page SEO optimization
  • Technical SEO and Core Web Vitals
  • Link building strategies
  • Local SEO and Google Business Profile
  • SEO tools: Ahrefs, SEMrush, Google Search Console

Module 3: Content Marketing (8 hours)

  • Content strategy and planning
  • AI-powered content creation
  • Blog writing and optimization
  • Video content and YouTube SEO
  • Podcasting fundamentals

Module 4: Social Media Marketing (12 hours)

  • Platform-specific strategies: Facebook, Instagram, LinkedIn, TikTok, Twitter
  • Social media advertising
  • Influencer marketing
  • Community management
  • Social media analytics

Module 5: Paid Advertising (15 hours)

  • Google Ads: Search, Display, Shopping, Video
  • Facebook and Instagram Ads
  • LinkedIn Ads for B2B
  • TikTok Ads
  • Retargeting and remarketing
  • Conversion tracking and attribution

Module 6: Email Marketing (6 hours)

  • List building strategies
  • Email automation and sequences
  • Copywriting for emails
  • A/B testing and optimization
  • Email marketing platforms

Module 7: Analytics and AI Tools (8 hours)

  • Google Analytics 4 mastery
  • Data visualization and reporting
  • AI tools for marketing automation
  • ChatGPT for marketing
  • Marketing attribution models

Module 8: Career and Business (6 hours)

  • Building a marketing agency
  • Freelancing and client acquisition
  • Personal branding
  • Job search strategies
Pros

Comprehensive 70+ hour course covering all digital marketing channels Updated for 2025 with AI tools and latest platform changes Hands-on projects and real client case studies Includes certification preparation Lifetime access with continuous updates Bonus: marketing templates and resources

Cons

Overwhelming amount of content for beginners Requires budget for paid advertising practice Some platform-specific content becomes outdated quickly

Instructor

Phil Ebiner - Professional marketer and video producer with 15+ years of experience, creator of 100+ online courses with over 2 million students, specializing in practical, results-driven education

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