Disclosure: We earn commissions from qualifying purchases made through links on this site (at no extra cost to you).
Compare Teachable, Kajabi, and Thinkific in 2025. Detailed analysis of pricing, features, pros/cons to help you choose the best online course platform for your business.
Choosing the right online course platform can make or break your digital education business. Teachable, Kajabi, and Thinkific are three of the most popular platforms for creators, but each serves different needs and budgets.
In this comprehensive comparison, we'll break down pricing, features, ease of use, marketing tools, and which platform is best for beginners vs advanced creators. By the end, you'll know exactly which platform fits your goals.
Teachable starts at $39/month but charges a 5% transaction fee on the Basic plan. The Pro plan ($119/month) removes fees and adds advanced features.
Kajabi is the most expensive at $149/month minimum, but includes everything: email marketing, landing pages, CRM, and automation. No transaction fees ever.
Thinkific offers a free plan (with transaction fees) and paid plans from $49-$499/month with no transaction fees. Best value for budget-conscious creators.
All three platforms offer drag-and-drop course builders, but Kajabi has the most polished interface. Teachable is the easiest for beginners, while Thinkific offers the most customization options.
Student experience is excellent on all platforms, with mobile apps, progress tracking, and certificates available.
Kajabi dominates here with built-in email marketing, sales funnels, landing pages, and automation. It's a complete marketing suite.
Teachable has basic email tools and sales pages but lacks advanced automation. You'll need third-party tools like ConvertKit or Mailchimp.
Thinkific requires integrations for email marketing (Mailchimp, ActiveCampaign) but offers solid sales page builders.
Thinkific wins for integrations, connecting with 1000+ apps via Zapier.
Teachable has good integrations but fewer native options.
Kajabi has fewer integrations because it's designed to be all-in-one—you shouldn't need external tools.
All three offer excellent support. Kajabi has the best onboarding and training resources. Teachable has a large community. Thinkific offers strong documentation.
Choose Teachable if: You're a beginner, want simplicity, and don't need advanced marketing tools. Best for solopreneurs testing the waters.
Choose Kajabi if: You're serious about building a full online business, need advanced marketing automation, and can afford the premium price. Best for established creators.
Choose Thinkific if: You're budget-conscious, want flexibility, and don't mind using third-party tools for email marketing. Best for creators who want control.
We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can choose which types of cookies to allow.
For more information, read our Privacy Policy. You can change your preferences at any time through your browser settings.